Looking to expand its reach among design-minded Apple loyalists, Incase has announced plans to wade into the audio business, with a clutch of chic, minimalist headphones.

This fall, the company will unveil four sets of premium headphones, ranging from $49.95 earbuds to $199.95 ear cuffs. The line represents the first time that Incase, known for stylish protective i-gear, is flogging its own brand of electronics, spurred on by the growing importance of audio accessories in the age of hyper-personal mobile computing.

Lending your cred to a pair of athletic shoes or a golf shirt is so Old School. If the gadgets coming out of CES are any indication, today's hipsters want to slap their names on something with a little more cachet. And what could broadcast cool better than a slick pair of headphones endorsed by Diddy, Beyonce, or the noted philanthropic duo of Bono and Lady Gaga? Here's a sampling of the latest ear candy.