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Three Business Models the $38 Billion Newspaper Industry Could Copy

Three ideas the $38 billion newspaper industry could copy to buoy its business.READ»

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EPIX   |  1 comment

Epix Aims to Put HBO and Showtime to Shame; Try It for Free Here!

Last month we reported that a new cable channel called Epix was going to try to steal thunder from heavyweights like HBO and Showtime by also offering all their movies online at EpixHD.com. The channel, which is being offered first on ...READ»

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HULU   |  1 comment

Epix Movie Service Challenges HBO and Hulu Alike

When MGM, Lionsgate and Paramount couldn't come to an agreement with Showtime for cable movie distribution, they went and created their own channel. But unlike the regular premium channels, which take about a year to get ...READ»

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Did HBO's 'True Blood' Campaign Achieve Immortality or Just Plain Suck?

Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ»

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Three Successful Viral Marketing Campaigns

1. Levi's Big Flip When Levi's first assumed an alter ego ("Unbuttoned Films") and uploaded a YouTube video titled "Guys backflip into jeans," it wasn't expecting sky-high exposure. But since its May 2008 ...READ»

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