Halo 3

Big Companies and Sponsors Taking Notice of Professional Gaming

BY Jamin Brophy-Warren and David Lidsky | 05-01-2010 | 2:00 PM | MAGAZINE

Major League Gaming shoots for being the next lifestyle brand for young men.READ MORE›

Halo Heroes Play for Salvation of Haiti

BY Ben Paynter | 01-19-2010 | 12:29 PM | ETHONOMICS

And so it has come to this. Whereas people once participated in charity races or walkathons to raise money for needy causes, they can now plop their butt on the couch, pop open a soda and a bag of Cheetos, and play video games. ...READ MORE›