guest hosts: kaplan thaler + koval

GUEST HOSTS: KAPLAN THALER + KOVAL | 1 comment

Guest Hosts: Getting Your Message Heard II

BY Heath RowFri Feb 6, 2004 at 5:12 PM

The end of the work day is nearing, and I'd like to thank this week's FC Now guest hosts, Linda Kaplan Thaler and Robin Koval of the Kaplan Thaler Group. Authors of the February Readers' Choice selection, Bang!, they contributed ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 9 comments

When Right is Wrong

Fri Feb 6, 2004 at 12:04 PM

Sometimes a bad idea is only a bad idea because it was in the wrong universe. Who didn't love the Taco Bell dog, and who hasn't at one point or another uttered the phrase "Yo quiero Taco Bell"? Seemed like a great idea for ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 2 comments

Barbie Gets Life

Fri Feb 6, 2004 at 10:25 AM

No, I'm not talking about Martha Stewart. One of the most difficult marketing challenges is keeping a long standing product relevant with its target audience, especially when the target is children whose attention span at best can ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 1 comment

From Good to Great IV

Fri Feb 6, 2004 at 10:06 AM

Recycling is not only great for the environment. Sometimes an idea that wasn't right for one situation just needs to sit around a bit. Eventually the right opportunity comes along. Don't throw ideas away just because it didn't work ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 3 comments

Every Minute Counts

Fri Feb 6, 2004 at 9:51 AM

Anyone else noticing how the networks are sliding in their shows a minute earlier these days? Last night, "ER" began at 9:59pm instead of the usual 10pm. So instead of tuning into "Without a Trace," the show I would have watched ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | Comment

From Good to Great III

Thu Feb 5, 2004 at 5:33 PM

Heath, thanks for the inquiry and for helping us navigate our way through the world of blogging. That very "moooving" meeting not only taught us to make sure we do our homework, but to never go in with just one idea. We always try to ...READ»

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From Good to Great II

BY Heath RowThu Feb 5, 2004 at 2:39 PM

Linda, in the book, you recount a fascinating story. In chapter 7, "The Theater of Persuasion," you tell a tale of "udder disaster," a situation in which you and your colleagues didn't have an alternative proposal when one tanked. ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 1 comment

From Good to Great

Thu Feb 5, 2004 at 1:46 PM

My goodness. A wireless device that lets me open attachments! I'll gladly give up being a "crackberry" addict to get the whole story. Not being able to open attachments has certainly led to some crossed wires around here. With the ...READ»

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Cornering the Market for Startups

Thu Feb 5, 2004 at 12:20 PM

Where are the women? Starting their own businesses in record numbers is one answer. According to the Women's Financial Network, women's businesses are now starting at 2 times the rate of those run by men. What's more, in the US, ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 1 comment

Passion Pays

Wed Feb 4, 2004 at 3:37 PM

Thanks to Curt Rosengren for his passionate response to "Stop Promoting People," as well -- and for letting us know about that Granite Rock company with the big bang idea. To demonstrate his commitment to have passionate employees, ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 2 comments

Productivity over Promotion

Wed Feb 4, 2004 at 3:14 PM

In response to our theory on not promoting people, FC Now reader Scott Palmer asks: How do you continue to give employees the juicy salary increases they expect if you don't promote them? Year after year, people expect that their ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 3 comments

Stop Promoting People

Tue Feb 3, 2004 at 5:43 PM

I recently attended an off-site meeting for one of our major clients where we discussed how to deal with people who are doing a good job in their current capacity but don't have promotion potential. To the client this seemed like a ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 3 comments

Abercrombie & Fitch: The Naked Truth

Tue Feb 3, 2004 at 2:36 PM

FC Now reader Dave Orsborn emailed last night to ask our opinion about Abercrombie & Fitch and its decision to fold its controversial catalog. He wrote: It seems as though A&F did a great job of reaching their target audience -- ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | Comment

The Diamond Industry Hits Gold

Tue Feb 3, 2004 at 10:49 AM

For years women have been left waiting for the right guy to give us the right ring on the left hand. Well, that never seemed right to me, and left a lot of us empty handed. Then, finally, the diamond industry got it right, with its ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 5 comments

Gentile Bar Mitzvahs... Kosher or Not?

Tue Feb 3, 2004 at 10:38 AM

Although anti-Semitism is all the rage around the world, it seems like the traditional Jewish celebration into man and womanhood is something even non-Jews want to be a part of... From Maine to Malibu, more and more kids are begging ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 12 comments

Can Starbucks Be Supersized?

Mon Feb 2, 2004 at 4:04 PM

In Bang! we talk about the success of Starbucks being the experience, not the coffee. It's about a daily indulgence, a little escapism. How else could they get us to spend $3.50 on a cup of coffee, the smallest of which is called a ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 12 comments

Super Bowl Halftime Bust

Mon Feb 2, 2004 at 3:33 PM

Nowadays, even exposing a bust doesn't make a bang, or does it! As Linda mentioned earlier today, witness last night during the finale of the MTV produced Super Bowl halftime show when Justin Timberlake "accidentally" ripped off the ...READ»

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Dean's "I Had a Scream" Speech

Mon Feb 2, 2004 at 1:59 PM

After Howard Dean's "I Had a Scream" Iowa concession speech, many people considered his Presidential race a lost cause. But on the eve of what could be considered the biggest test of the campaign yet, has the former front runner ...READ»

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Super Bowl Buzz About the Game

Mon Feb 2, 2004 at 1:54 PM

The morning after Super Bowl Sunday, the buzz is usually about the commercials, which cost a record $2.3 million. This year's commercials, by most accounts, seem to have fallen flat. The Super Bowl may have been filled with ads about ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | Comment

Bang! A Going On

BY Heath RowMon Feb 2, 2004 at 1:02 PM

Later today, this week's guest hosts, Linda Kaplan Thaler and Robin Koval, co-authors of this month's Readers' Choice selection, Bang!, will post their first entries. Until then, FC Now readers might want to reacquaint themselves ...READ»

GUEST HOSTS: KAPLAN THALER + KOVAL | 10 comments

Guest Hosts: Getting Your Message Heard

BY Heath RowFri Jan 30, 2004 at 6:05 PM

Next week, starting Monday, Feb. 2, two special guest hosts will join contributors to FC Now to help expand the conversation about advertising, marketing, and branding. Linda Kaplan Thaler and Robin Koval co-authored February's ...READ»