guest host: martin lindstrom

GUEST HOST: MARTIN LINDSTROM | 7 comments

Guest Host: Brand Sense

BY Heath RowMon Mar 28, 2005 at 11:18 AM

I'd like to thank Martin for joining us last week as a guest host in FC Now. As author of Brand Sense, he brought a useful perspective on sales, marketing, branding, advertising... and even handheld technology development. I've ...READ»

GUEST HOST: MARTIN LINDSTROM | 1 comment

Regulating Games

Fri Mar 25, 2005 at 4:12 PM

In many countries advertisers are restricted in what they sell to kids. But gaming offers a vehicle to communicate commercial messages that will go directly to the heart of young people. Regulators have never addressed this. How can ...READ»

GUEST HOST: MARTIN LINDSTROM | 3 comments

Can Madison Avenue Keep Up?

Fri Mar 25, 2005 at 4:09 PM

Madison Avenue (which once was packed with high-profile advertising agencies in NYC) hasn't come up with anything new for decades. I find it interesting that no one has mastered the art of product placement in computer games. What ...READ»

GUEST HOST: MARTIN LINDSTROM | 4 comments

Where Can Commercials Go Next?

Fri Mar 25, 2005 at 12:26 PM

Over the few past years I've been playing around with the concept of Contextual branding. The notion of sending the right message, to the right audience, at the right time. Let's make the PSP for example. For some reason it doesn't ...READ»

GUEST HOST: MARTIN LINDSTROM | Comment

Everything's Fair Game

Fri Mar 25, 2005 at 5:51 AM

Television advertising is losing its absolute dominance. It no longer has the power it once had. I explored this phenomenon in another book of mine, BRANDchild. By the riper old age of 65, the average American consumer has watched ...READ»

GUEST HOST: MARTIN LINDSTROM | 2 comments

Where to Now?

Thu Mar 24, 2005 at 3:41 PM

First we had the cell phone, then the Palm, then the Blackberry, then Nokia's Ngage gaming device, now the PSP (which contains video as well). How do you imagine a 2020 scenario?READ»

GUEST HOST: MARTIN LINDSTROM | 1 comment

Old Games

Thu Mar 24, 2005 at 12:16 PM

Is there a use-by age limit on those who play computer games? Or will we have computer games for the 40+ age group? According to Sony's PSP team, this age is one of their core markets. I find it understandable for those who were ...READ»

GUEST HOST: MARTIN LINDSTROM | Comment

PSP Day

Thu Mar 24, 2005 at 7:19 AM

Today is PSP day, the long awaited Portable Sony Playstation is being released. Sony has pumped a good few million dollars into this little device, in the hope of regaining their massive dominance over the portable market which they ...READ»

GUEST HOST: MARTIN LINDSTROM | 3 comments

Show Me the Way

Wed Mar 23, 2005 at 4:25 PM

Where will it all lead? Will we see brands taking their cue from religion, or for that matter sports teams? I think so. In BRAND sense I conclude that consumers prefer brands with strong leaders (think Steve Jobs or Richard Branson). ...READ»

GUEST HOST: MARTIN LINDSTROM | 5 comments

Google's on the Inside Track

Tue Mar 22, 2005 at 2:49 PM

This is my take on how Google managed to carve a niche into the minds of brand devotees we questioned in the BRAND sense study. In stark contrast with many brands, I believe consumers feel a sense of ownership when it comes to ...READ»