Thank you, Jeffrey Hollender, CEO of Seventh Generation and author of this month's Readers' Choice selection, for joining us this week in FC Now! I appreciated your ideas about — and insights on — socially responsible business, as well as your inside look at how Seventh Generation works.
Finally, after having said all this, I personally believe that for all the talk of metrics and guidelines and benchmarks and indices, that the heart as opposed to the head may well be the best place to find the real drivers of change.
I have listed below a generic list of "things to do" to begin the process of becoming a responsible business. I think the "getting up to speed" part of the process is essential, and I have listed a host of references in the Reference Section on the book's website.
I found Donald E. L. Johnson's comment on April 14 under the Seventh Generation II post to be interesting. My first response was "this guy knows nothing about me." And then I thought maybe I am out to "screw up the world." Maybe that's what change is all about - screwing up the old to let the new in.
As a final note for the day, I think the greatest frustration I have day by day is finding the way to challenge business leaders to expand their ideas about what is possible in making a difference in the world. When Seventh Generation decided to develop our corporate social responsibility report, I set an intention that our report would focus on possibility. I want to raise the bar for everyone. I try not to focus too much on the corporate "bad guys." I prefer to be inspirational, to help people move in the right direction.
I thought this would be a great time to introduce some "things to do" if you are interested CSR and want to know where to begin. Below are some steps for introducing corporate responsibility into your company if you're not in senior management:
There are a variety of other values based things we do. Every year we take several days and have a staff retreat where we explore what our values mean, how well we are doing at living them and in what ways can we make changes to better live those values.