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guest host: jeffrey hollender

Guest Host: What Matters Most II

Thank you, Jeffrey Hollender, CEO of Seventh Generation and author of this month's Readers' Choice selection, for joining us this week in FC Now! I appreciated your ideas about -- and insights on -- socially responsible business, as ...READ»

What Does Matter Most

Finally, after having said all this, I personally believe that for all the talk of metrics and guidelines and benchmarks and indices, that the heart as opposed to the head may well be the best place to find the real drivers of ...READ»

Next Steps

I have listed below a generic list of "things to do" to begin the process of becoming a responsible business. I think the "getting up to speed" part of the process is essential, and I have listed a host of references in the ...READ»

Another Comment on a Comment

I also want to comment on Peter Rees' comment under my The Wal-Mart We Know post. As I said, with the best of intentions Seventh Generation does a poor job selling to lower and middle-income people. Our products are generally too ...READ»

A Comment on a Comment

I found Donald E. L. Johnson's comment on April 14 under the Seventh Generation II post to be interesting. My first response was "this guy knows nothing about me." And then I thought maybe I am out to "screw up the world." Maybe ...READ»

Walking the Walk

As a final note for the day, I think the greatest frustration I have day by day is finding the way to challenge business leaders to expand their ideas about what is possible in making a difference in the world. When Seventh ...READ»

Starting the Process

I thought this would be a great time to introduce some "things to do" if you are interested CSR and want to know where to begin. Below are some steps for introducing corporate responsibility into your company if you're not in senior ...READ»

The Wal-Mart We Know

Okay, here's my Walmart story. About 18 months ago Wal-Mart wanted to do business with Seventh Generation, offering us a chance to sell to customers we have struggled to reach. There are two distinct schools of thought in the ...READ»

Great Law of the Iroquois Confederacy

There was a question about the company's name, Seventh Generation. Fifteen years ago, when we started the company, there was a Native American woman working for us. She knew the words of the Great Law of the Iroquois Confederacy, ...READ»

Seventh Generation Values II

There are a variety of other values based things we do. Every year we take several days and have a staff retreat where we explore what our values mean, how well we are doing at living them and in what ways can we make changes to ...READ»

Seventh Generation Values

Good question Heath, and yes, we do practice our form of blended values at Seventh Generation. It is a fascinating challenge to integrate this notion into the company because to a large part there are so few rules, benchmarks and ...READ»

The Business Case for CSR II

As I reported yesterday, there is enough research showing that responsible companies outperform their less responsible peers. There are also two other reasons that make CSR good business sense: First: greater employee loyalty, ...READ»

The Shift

Again, I am grateful for the level of thought being generated in this discussion. I would at some point like to come back and address each of questions being asked. In researching the book, I sensed a shift taking place at the ...READ»

The Business Case for CSR

A final note for the day - contrary to the conventional wisdom that it costs more to be responsible than it is worth: the fact is, the exact opposite is true. Responsible companies on average outperform their less responsible peers ...READ»

The Markets

I would like to address a comment from yesterday. In response to whether FC Now readers trusted corporate America, Chris said, "Yes, because markets generally work, and the companies that survive and thrive are the organizations ...READ»

A Definition of Corporate Social Responsibility

Your comments were interesting -- thank you. I thought before going any further that it would be important to give you my definition of corporate social responsibility. I think that responsible business is different from all other ...READ»

Guest Host: What Matters Most

Jeffrey Hollender beat me to the punch in terms of introducing himself, but I wanted to formally welcome him to FC Now as our guest host this week. As author of this month's Readers' Choice selection, Jeffrey is also CEO of Seventh ...READ»

What Matters Most

I am honored to be the guest host for FC Now this week. I am looking forward to engaging the FC community in a dialogue on corporate responsibility, the challenges companies face as they move down this path and the risks business ...READ»

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