Mike Relm is a YouTube influencer who is rapidly changing the way people look at music and video. Being a pioneer of mixing video on screens in front of packed crowds got him touring with The Blue Man Group and Tony Hawk among others. Then he was asked to remix movie trailers and he's been altering the way we look at the potential of music, video, and sound ever since.
"The Hip-Hop community have always been innovators and early adopters of technology from the very beginning of the art form. These days, you have 50 Cent commanding almost 4 million followers on Twitter and he's hocking everything from penny stocks to promoting a headset line."
Okay, so you've created awareness of your brand. How do you maintain continuity and momentum with the relationship you've just established? Here are 5 takeaways about "Mass-Personalization" in a digital world.
At 9:40 a.m. on Thursday, a white van pulled over near the corner of 68th Street and Central Park West in Manhattan. A cameraman armed with a telephoto lens watched from the corner. A video crew snooped from a rooftop. Half a dozen operatives on the street murmured discretely into walkie-talkies, calling each other "Hound Dog," "Crow's Nest," and other code names. Within minutes Andrew Haarsager, an interaction designer with the technology firm Tellart, removed a white steel chair from the van and placed it on the sidewalk.
If you’re like me (most people are not), you have two children – plus one on the way, three cats and two dogs. Whew! With all of that chaos under one roof, it’s incredibly important that the kids play by the rules, the cats ... well, act like cats and the dogs know how to sit, lay down, heal, fetch the shoes, and so on and so on. Sounds reasonable, right? Only one tiny problem — I don’t live in La La land.
On Wednesday, liberal pranksters distributed 1.2 million copies of a fake New York Times dated July 4, 2009, in which the Iraq war ends and universal health care is happening. Was it effective or just an undercooked attempt at political humor?
In an era where young people are less likely to be in church and more likely to be influenced by hustlers, rappers and movies like Scarface, things have changed. The 48 Laws of Power by author Robert Greene, has emerged as the hustlers Bible in hip hop. I have personally met people in the rap game that can quote Robert Green's Laws by number, more readily than they can quote any other book intended to refine their life. Any independent would be music mogul without The 48 Laws of Power is a pawn of those around him.