growth

When Risk / Reward is in Your Favor

BY David CapeceThu Jul 9, 2009 at 7:06 AM

During the lean years, risks become the central talking point, and we become scared of taking any risk. Instead of shunning all risks, consider the pros and cons (upside and downside), and take on risk at a pace that is appropriate for your organization. READ»

BLOGGING | Comment

Speaking With Influencers: A Buzz Marketing Guide

BY David CapeceWed Jul 8, 2009 at 7:54 AM

Consumer conversation and engagement are increasing in value as a new era in marketing emerges. Consumers are empowered to be their own Private Eyes–dig deep to find true value via reviews, free reports and blogs. Consumers are turning to word of mouth (via the web) as a valuable resource to make purchasing decisions. READ»

BLOGGING | Comment

How to Identify Influencers

BY David CapeceTue Jul 7, 2009 at 9:12 AM

Influencers come in all different shapes and sizes. There are cultural influencers, political influencers, and even those kids who often exert decision-making powers in their household.READ»

BLOGGING | Comment

Top 5: Tech Companies Securing VC Funding in June

BY David CapeceMon Jul 6, 2009 at 11:41 AM

As entrepreneurs and industry leaders adapt to the digital world, innovation is central to success. To illustrate innovation and entrepreneurship in the tech sector, we’ve selected ten companies across five categories that have secured venture capital (VC) investment. These companies are pioneering...READ»

BLOGGING | Comment

Engaging the New Consumer: Database and Variable Marketing

BY David CapeceThu Jul 2, 2009 at 6:49 AM

After visiting Amazon.com, doesn’t the homepage start to recommend books you’d actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data to recommend customized product / video pages just for you. Amazon is an example of variable browsing--which combines variable marketing and digital perusing. READ»

BLOGGING | Comment

Engaging Influentials: Twitter and Beyond

BY David CapeceWed Jul 1, 2009 at 7:01 AM

Consider your role in the network economy. How you are going to add value to and expand your network? As you build your presence and your reputation, listen to the conversation around you, pursue authentic participation, and engage influentials who can amplify your message.READ»

BLOGGING | Comment

Developing Your Online Reputation

BY David CapeceTue Jun 30, 2009 at 7:41 AM

Developing your personal and/or professional brand can be difficult in a digital world moving at the speed of light (think fiber optic cable). We've created a shortlist of things to consider when building your digital brand...READ»

BLOGGING | Comment

Startup Strategy: Grow and Harvest Your Business

BY David CapeceWed Jun 24, 2009 at 6:08 AM

Many entrepreneurs struggle to develop a great product, and even after building a great product the road to significant market share may be difficult and take longer than expected. READ»

BLOGGING | Comment

Top 5 Strategies for Creating a Brand Name

BY David CapeceMon Jun 15, 2009 at 7:02 AM

Brainstorming names for your brand can often times be challenging because the possibilities seem endless. And after running through several hundred names, you might face a brick wall. We have created top five techniques to spur your brainstorm and inspire creativity.READ»

BLOGGING | Comment

Developing an On-Target Value Proposition

BY David CapeceTue Jun 9, 2009 at 6:08 AM

We live in a world of overcapacity, where consumers are empowered to choose. With a market-driven approach you can stay focused on delivering outstanding value to your consumers to weather the downturn and be in great position for the upturn. It all begins with an on-target value proposition. READ»

BLOGGING | Comment

Bings $100 Million Ad Budget: A Lesson in Convincing VS Engaging

BY David CapeceWed Jun 3, 2009 at 6:44 PM

$100 million. That’s the marketing budget Microsoft has allotted to convince people to buy into their new search engine. Google’s new e-mail, instant messaging, wikis, forums, blogs, mobile, SMS… and everything-else-under-the-sun aggregator, called the Google Wave, intends to spend zero.READ»

BLOGGING | Comment

Top 5 Unconventional Brand Campaigns

BY David CapeceMon Jun 1, 2009 at 7:51 AM

Biodegradable coffee cup sleeves, hybrid vehicles, consumer-friendly solar panels and many more products are ways in which we are collectively trying to quell human impact on the environment. What about advertising? Direct mail, business-to-business, print space add up to a lot of junk paper. SEA LIFE London Aquarium is doing the opposite of traditional advertising—they’re sea-tagging.READ»

CHANGE | Comment

Click on the sentence below for a link to my blog

BY Peter HarrisSun Feb 22, 2009 at 1:48 AM

Every action generates a force of energy that returns to us in like kind...we sow what we reap.And when we choose actions that bring happiness and success to others, the fruit of our karma is happiness and success...READ»

ECONOMY | Comment

Succeeding in the Midst of Challenging Times

BY Donna KarlinMon Dec 22, 2008 at 8:00 AM

In times of economic challenges most people look at life from a position of what isn’t working as opposed to what is. Even more so, if you equate yourselves with what you do rather than who you are, and you’re struggling in your ...READ»

BOTTOM-LINE | Comment

Women & Leadership (Diversity)

BY Tory ClarkeMon Nov 24, 2008 at 10:38 AM

WOMEN & LEADERSHIP While it is encouraging to know that ‘women in leadership’ is now viewed as the norm rather than an oxymoron, it remains disappointing that only a select few women are making it to top ...READ»

BUSINESS STRATEGY | Comment

The investor pitch

BY Antonio FonducaTue Nov 4, 2008 at 6:45 AM

Believe it or not: investors are human. They want you well. They want you to shine. They want to be able to invest in a great business. Keep that in mind when pitching. Why would they not? Since they have decided to spend time ...READ»

FRIENDFEED | Comment

Avoiding the Fail Whale sponsored by Rackspace Hosting

BY Rob LoachFri Dec 5, 2008 at 2:38 PM

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CHARACTER | Comment

The ROI of Early Reading Skills Delivered

BY Thomas WolfgramFri Jul 18, 2008 at 9:28 PM

What if 100% of the children started kindergarten ready to read, count and understand positive direction. READ»

CHANGE MANAGEMENT | Comment

Steps to realign an organization around key goals and objectives and avoid the deleterious effects of a recession

BY Dan FelicianoSun Jun 29, 2008 at 10:25 AM

I have been preaching since the beginning of the year that you need to have a well documented strategy with well thought-out supporting goals and objectives to ensure your employees are doing the right things to move your ...READ»

CUSTOMER LOYALTY | Comment

Customer Loyalty and Retention

BY Dan FelicianoTue Jun 17, 2008 at 7:38 PM

In the book titled, Double Digit Growth author Michael Treacy identifies a handful of factors that have been associated with double digit growth. One of the factors is customer retention. Probably, not a surprise to most of you. ...READ»

ADVERTISING | Comment

Ideal Client Mix

BY Nick RiceFri May 9, 2008 at 3:03 PM

The more I learn about small businesses, the more I’m surprised about the shaky foundation on which they build their businesses. Owners risk so much for their yet they often put themselves at greater risk because they choose not ...READ»

BUSINESS ENHANCEMENT | Comment

MY Bad Mood.

BY Joyce K ReynoldsMon May 5, 2008 at 12:14 PM

Most of us are familiar with the concept of Emotional Intelligence. You know, the evaluation system made popular by researchersPeter Salovey and John D. Mayer involving the ability to monitor - and presumably adjust - not only our ...READ»

CHANGE MANAGEMENT | 1 comment

You don’t need Change Acceleration Process (CAP) training… you need organizationally defined measured communicated, aligned goa

BY Dan FelicianoThu Apr 10, 2008 at 1:35 AM

You don’t need Change Acceleration Process (CAP) training… you need organizationally defined measured communicated, aligned goals and objectives! A friend of mine mentioned that his organization was engaging a consulting group ...READ»

CHANGE MANAGEMENT | Comment

Why are Goals and Objectives Important?

BY Dan FelicianoWed Apr 9, 2008 at 11:45 AM

You see it, hear it, read it, and often repeat it, “…the economy is doing down the drain, … competition is fiercer than ever and cutting into our profits, … lay offs are eminent, … you need to do more with less, and blah, ...READ»

CHANGE MANAGEMENT | Comment

Do you know the difference between a goal and an objective?

BY Dan FelicianoWed Apr 9, 2008 at 1:48 PM

As a consultant, I have the fortunate opportunity, or misfortune depending on your perspective, to review many organizations’ goals, objectives, and supporting initiatives. Despite the size of the organization, it’s obvious ...READ»

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