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For the Greener Good

socially responsible investing
FOR THE GREENER GOOD   |  10 comments

How to Make Socially Responsible Investments Pay Off

BY Jeff SwartzMon Aug 31, 2009 at 8:14 AM

Timberland CEO Jeff Swartz on how to make socially-responsible investing appeal to Wall Street.READ»

Timberland Volunteer Service
FOR THE GREENER GOOD   |  2 comments

Engaging Your Employees with Emotional Benefits

BY Jeff SwartzFri Jul 17, 2009 at 11:43 AM

In a values-driven company, it's relatively easy to engage employees: they sign up and show up for our annual global service days, use their Path of Service benefit (paid time off to volunteer) and are actively involved in ...READ»

collaborative-solutions5
FOR THE GREENER GOOD   |  1 comment

The Hard Work of Collaborative Solutions

BY Jeff SwartzThu Jul 16, 2009 at 12:33 PM

In business school, everyone wanted to be the CEO--you know, the infallible one in the suit, with years of experience and wisdom, the one with all the answers. What a bogus model. Turns out, the best leaders are the ones with the ...READ»

timberland-footprint5
FOR THE GREENER GOOD   |  6 comments

From Counting Carbs to Counting Carbon

BY Jeff SwartzWed Jul 15, 2009 at 11:00 AM

We all know what a nutrition label looks like, what calories are, how to decipher a list of ingredients. The labels are standardized and regulated by governments, and serve consumers seeking to make thoughtful choices about their consumption. Why doesn't the same thinking apply to fashion purchases?READ»

Why Good Intentions Earn You Nothing With The Consumer King
FOR THE GREENER GOOD   |  1 comment

Responsible Consumerism and The Challenge of Real World Brand Building

BY Jeff SwartzTue Jul 14, 2009 at 11:00 AM

In an economy as whacked out as this one is globally, the tired "customer is king" adage is actually a wicked understatement. Consumers have seemingly infinite choices from good brands--many of them desperate to move the merchandise ...READ»

Building the Right Model for Business in China
FOR THE GREENER GOOD   |  1 comment

Building the Right Model for Business in China

BY Jeff SwartzMon Jul 13, 2009 at 11:00 AM

How Timberland CEO Jeff Swartz balances the demands of the marketplace with the demands of the civic square.READ»

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