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green rubber

Why Good Intentions Earn You Nothing With The Consumer King

Responsible Consumerism and The Challenge of Real World Brand Building

In an economy as whacked out as this one is globally, the tired "customer is king" adage is actually a wicked understatement. Consumers have seemingly infinite choices from good brands--many of them desperate to move the merchandise ...READ»

timberland

Timberland Reuses Car Tires for Shoe Soles

Recycled car tire rubber is used in everything from railroad ties to trendy handbags. Now Timberland is testing the recycled tire waters with shoe soles. The shoe company is partnering with a Malaysian company called Green Rubber ...READ»

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