There's a new cold reality for anyone wanting to make their homes more energy efficient--and for retailers, manufacturers, and marketers in this green industry: Starting this year, most of the tax incentives once available to reward Americans for making these upgrades are gone.
We poll Americans four times a year to track their shifting opinions about all things energy and environment-related and we consistently see that knowing stuff doesn't make folks want to change.
After looking back on the 50 years of "green marketing", Landor Associates' Chief Strategy Officer, Russ Meyers, will outline what the future holds through trends in sustainability.
This decade was a tipping point for the sustainability movement and this piece, written by Landor Associates' Russ Meyers, looks at the promotion and expansion of green brands.
In this post, Landor Associate's Chief Strategy Officer, Russ Meyer's outlines the problems with waste, the need to recycle and early signs of global warming.
Written by Landor Associates' Chief Strategy Officer, Russ Meyers looks at the growing consumer awareness, their influence on brands and the emergence of green products.
Written by Landor Associates' Chief Strategy Officer, Russ Meyer, this series explores the evolution of the sustainability movement through the eyes of a marketer interested in the growth of green brands
Next week, I'm giving a talk next week on Green Marketing, in Davos, Switzerland. Tonight I was reviewing the PowerPoint. And I was struck yet again by the big case study in my talk: a company that has been producing products from recycled paper for 60 years, but only bothered to tell anyone within the last decade. Read More »
