At the photo shoot for our April feature, the director of "Pom Wonderful Presents The Greatest Movie Ever Sold" talks about scavenging for cash in exchange for blatant product placement in his film ... about product placement. Would he do it again? Yep. For twice the price.
Call me behind the times, but I'd never seriously considered cultivating my brand. It took 17 years working in print media and an assignment covering Morgan Spurlock's "Greatest Movie Ever Sold" to figure it out.