Why do we feel a stronger affinity to some companies more than others? You know the ones I'm talking about, companies that make your face light up when a friend asks you about them. It's more than just fancy marketing pitches or a few cool products.READ»
Marketing is marketing. It doesn't matter if you're a business trying to attract and retain customers or an eager job seeker trying to capture the attention of potential employers. Your ultimate success or failure will depend on your ...READ»
To say Jonathan Kay, Ambassador of Buzz for Grasshopper.com, is passionate about Brand Loyalists would be an understatement. This week, I'm lucky to be joined by Jonathan as he presents a compelling case for why Brand Loyalists ...READ»
Thanks to an introduction from Grasshopper's Ambassador of Buzz (yes that's his actual job title) Jonathan , I was able to connect with David Hauser, Co-Founder and Chief Technology Officer at Grasshopper.com to talk about ...READ»
