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graphic design

Trade Shows: Maximize your sales, and get your product going!

Article in a sentence: Tradeshows can help you get in front of a lot of quality people for minimal investment. Trade Shows: Maximize your sales, and get your product going! by Salem, VP Marketing, Design My Idea, LLC. ...READ»

Industrial Design and your Invention

Article in a sentence: Industrial Designers offer the ability to improve your inventions usability, aesthetics and ergonomics, increasing your inventions perceived value and ...READ»

ART   |  Comment

Designing the Future

News typically doesn’t get blended in with art. Nor does the information in a lot of paintings, sculptures or other forms of art usually incorporate statistical or cerebral information. But an innovative new exhibit on display at ...READ»

BRANDING   |  1 comment

Creating your business identity: Do not try this at home

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives When initiating the task of establishing a new public persona, most businesses find themselves wandering (or stumbling) into foreign territory. The ...READ»

DESIGN   |  Comment

Elastic Kool-Aid Acid Test

Given the amount of pushing, shoving, and line-jumping going on at last week’s opening of Design and the Elastic Mind, you’d have thought MOMA had just gotten a shipment of Wii’s. Hundreds of the city’s design-obsessed ...READ»

BRANDING   |  Comment

The high cost of saving money on a business image

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives Not long ago a potential identity design client requested information about the estimated cost of creating a logo to represent a new start-up business. The ...READ»

BRANDING   |  5 comments

Designer Jeff Fisher is having an "Identity Crisis!"

Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new book from Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been released by ...READ»

BRANDING   |  3 comments

What Can Celebrated Graphic Designer Jeff Fisher Teach Us About Small Business Marketing?

By Marcia Ming One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic ...READ»

When a design "contest" is not a contest

by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives It may bark like a dog and look like a dog but, is it really always a dog? A similar query may arise with many “design contests,” especially those ...READ»

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