Your brand vocabulary consists of all things that define your brand’s personality. These are the things that are consistently used in your marketing materials from business cards to websites to commercials and other advertising. ...READ»
Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a ...READ»
Hiring a design professional is a process - and it should be. You will need to be able to work closely with whoever you hire, and this cannot be done if you are unable to establish a basic rapport with the person or company who will ...READ»
The days of businesses trying to be “jacks of all trades” are over. Companies are no longer limited by time and space – that is, by a physical location or “normal business hours.” Online tools and marketing can be leveraged ...READ»
Every evening I come home and walk by a mountain of garbage from my building in this otherwise beautiful neighborhood of Brooklyn, NY. It makes me think about my contribution to that, not only on a personal level but a professional ...READ»
Many times, we in the design world, are often selling and explaining the visual strategies behind a design, but the copy is just as critical to the success of a piece as the visual design.READ»
A good brand strategy is more important than ever during hard economic times. You must be uniquely focused and on-target so that customers will choose to spend their more limited resources on you. Here are some tips about how to ...READ»
When planning your website design and overall online strategy, it is important to consider what balance you need to create between the looks, or “wow” factor and the useful substance that you provide your users. An effective way ...READ»
Matt Mason, author of "The Pirates' Dilemma," spoke at Pop!Tech this morning about what we can learn from pirates. These seven tips may save your company.READ»
Chris Anderson, author of "The Long Tail," spoke at Pop!Tech about non-monetary economics -- a cheery idea, given the current state of monetary economics.READ»
Is the cellphone the most promising new weapon in the fight against HIV/AIDs? A group of designers, tech companies, health care providers and AIDs activists are betting that mobile phones can help crack this intractable problem: delivering health care information to one of the world's most severely affected regions.READ»
In a world where both the bottom and top of the pyramid are reeling as markets melt down and tectonic economic shifts are shaking the planet, a conference dedicated to the theme “Scarcity and Abundance” seems stomach-churningly ...READ»
Is there an upside to the current recession? Well, maybe, if it means we travel less, turn down the thermostat, and think deeply before flagrantly consuming more stuff. The combined effect of that parsimonious lifestyle is likely ...READ»
In an increasingly cluttered marketplace, it is critical to make an immediate, meaningful and lasting impression. You only have seconds to do so, and if you fail it could mean the loss of customers and revenue. Just think about all ...READ»
You betcha. As somebody with four iPods -- from a clunky old fat white
one from the Paleolithic era, to a sleek new iPod Touch - I’ll be the
first to confess that I’m a sucker for a sexy gadget, an easy mark for
a cool new ...READ»
Are the days of the big design agency over? It seems to me they have been over for quite a while now. In the late 90's with the dot com craze in full throttle it looked as though they were making a comeback. With every design ...READ»
If the world evolves, why not evolve with it? Within the world of business, many people consider themselves "experts" in their fields and often times create an octagon for themselves; often times entering the octagon and ...READ»
What is good design? I asked friends and colleagues what good design is. Most of them answered naming a few products or mentioning a designer’s name. I felt that these answers were not getting to the essence of what good design ...READ»
My design business is "crazy busy" right now - smack-dab in the middle of all the news about the horrible U.S. economy. I could currently be working night and day - everyday. In fact, I'm now scheduling projects at least a ...READ»
In the ever changing, standardized world of web, it is becoming ever more difficult for small businesses and non-profit organizations to find quality freelancers and firms. Why? Because we live in the world of referrals! The ...READ»
Previously, I have been posting articles which I have written, or interesting articles I liked in the past. I like the candor of fast company, and believe this could be a great opportunity to "brain storm" in a ...READ»
Outside of one's own industry, the specifics of what you may do on a daily basis are seldom a religious experience for most people in the business world. In fact, a great number of professionals in other industries probably don't have ...READ»
Article in a sentence: Download Sketch Up so you can begin experiencing your invention in 3D for FREE!
Inventors time to Sketch Up
by Brian Gates July 2007
If
you have ever sketched on a napkin or played around ...READ»
