Can’t afford a Zaha Hadid Aqua Table from Established and Sons? Then how about something similarly swoopy and a little more modestly priced? Just in time for spring kitchen remodeling projects, the Pritzker Award-winning architect ...READ»
Philippe Starck, resplendent in black leather pants, came to New York’s Soho House this week to promote his latest project –- a set of sleek stereo speakers he designed for Parrot, a French wireless technology company whose CEO, ...READ»
The new commander in chief's not-so-secret weapon proved her power yet again yesterday when Oprah sparked President Obama’s call to volunteerism by backing Starbucks’s new “I’m in” campaign. The initiative promises a free ...READ»
Backed with the catchy music of M.C. Yogi, Starbucks today kicks off its latest campaign honoring the Obama administration's call to national service -- and offers a free cup of coffee to anybody willing to pledge five hours of ...READ»
Target unveiled its new spring and summer line in the penthouse of a tony high rise overlooking the river. If this doesn't signal the end of the "Reign of the I-Bank Moguls," nothing does.READ»
Cash registers may not be ringing at the mall, but for a few days this week beleaguered retailers could live in a fantasy world where not only would customers line up to buy again, but sales clerks could use a slick touchscreen to ...READ»
With a dual-city marriage, I spend a lot of time shuttling up and down the East Coast. Trust me: if you've seen the Hartford skyline once, you don't have to stay awake anymore. So why can’t my car do more of the driving so I can ...READ»
In the wake of CES, a pair of women designers offer some suggestions on how consumer electronics manufacturers could boost their market share by taking gender differences into account.READ»
We asked Erica Eden and Agnete Egna, two designers from Smart Design’s Femme Den, to troll the floor of the huge 2009 Consumer Electronics Show for the Best and Worst gear from a woman's perspective. Smart Design developed OXO Good ...READ»
Whatever the primary function of a website is, be it sales, gaining clients or recruiting new members, we all want a site that works for us. Unfortunately, sometimes developers resort to loud, gimmicky tricks to try to get people’s ...READ»
In a difficult market where most companies are facing some tough financial decisions, it is more important than ever to make sure your more cost-efficient investments, like your web presence, are working as hard as they can for you. ...READ»
It's hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good idea: Starbucks’s lattes are good; Starbucks's latte ...READ»
Choosing to market with billboards can introduce your company to a lot of people and help build a customer base within your local market. For all their potential benefits, unfortunately, billboards are tricky animals. They give you a ...READ»
Quick! Name this year's most award-winning bridges! Stuck? Then how about the Residential Project of the Year? Or the best Green Roof projects of 2008?
If you're coming up short, but still dying to know, you might want to pick up a ...READ»
Color plays one of the most important roles in determining an emotional response to a space, websites included, and yet color palettes in web design are too often overdone or ignored. A considerably more effective way to reach and ...READ»
A couple of months ago, we wrote a post about our office dog, Maple. Maple is turning a year old this week, and, for better or for worse, she is still overwhelming us with her energy and creativity.
In our previous post, we noted ...READ»
It’s obvious that brands and companies are doing everything possible to figure out how they can maintain sales in this tough economy. As mentioned, in this weekend’s NY Times: Store Brands Lift Grocers in Troubled Times, the ...READ»
In last weeks NYTimes: http://www.nytimes.com/2008/12/04/technology/personaltech/04pogue.html?_r=1&emi there was a very interesting article regarding the New Motorola / Kodak Motozine ZN5 phone. What I found most interesting ...READ»
I remember when the Saturn brand was first launched. It had a terrific logo,
a positioning and voice that was conveyed through its advertising that represented something fresh to the car industry. It seemed to be speaking to the ...READ»
When planning and implementing your brand-building strategy, take the time to consider customer loyalty as an important element. Your company should be involved in a continuous process of gaining new customers and keeping return ...READ»
Americans may be in a state of gloom about the economy, but it's still a beautiful day in the neighborhood, if you live next door to Sheik Majed Al-Sabah.READ»
Feeling guilty about ordering that $14 capiranha while headlines trumpet economic collapse in every quarter? Morgans Hotel Group has a message for you: "F&%k the Recession!"READ»
Inside the luncheon at Art Basel Miami celebrating the opening of the Miami Beach Mondrian, the first hotel created by Dutch designer Marcel Wanders.READ»
So, what is a sustainable brand identity? Let's start by defining a Brand Identity. Fundamentally, your brand identity is the visual interpretation of your cause, business, or products. It is the way in which we recognize and ...READ»