If you tell your kid it’s important to wash her hands before meals but you don’t wash your own, you’re really saying it’s not important. Say “Always tell the truth” and then tell one lie, and you’re saying “Sometimes tell a lie.” Say drugs are bad, then smoke a little weed out on the fire escape and, well, guess what? It’s what you do, not what you say. And that’s as true for companies as it is for parents.
Consumers are obese, but not in the way you might think. They’re over-served and over-branded. They’re stuffed to the gills with logos.
The average U.S. supermarket, one right down the road from you, sells as many as 50,000 products. There are 16 varieties of Tropicana Pure Premium juices alone, for example, and PepsiCo will probably up it to 30 before long. That’s over-service. We don’t need it.
As a rule I'm a 'never-before-noon' man. But one morning recently there it was, on top of the spread of magazines laid out for me on my desk. Cover story of The Atlantic Monthly, the magazine founded by Ralph Waldo Emerson and some cronies over a few drinks at the Parker House Hotel in Boston in 1857. Four words. "The End Of Men."
The iconic machine gun turns 60 this year, and remains one of the most effective tools ever designed. Graham Button heads to his local gun show to find out why something that kills people is so revered.