Spotify plus Ticketmaster. Mint plus Match. Groupon plus Facebook Places, plus Foursquare, plus Gowalla.... Why don't more social, tech, and data services quit brushing by each other and get to smushing? Here are five ideas to break the ice.
Already gearing up to make a splash at this year's SXSW, the company today launched Gowalla 3 for Android. But the real news at SXSW will revolve around Gowalla's new rewards system, which could rival deals platforms of Foursquare and Facebook Places.
Sometimes it's a good idea to trap 150 mischievous engineers in a room and tell them to zombify your beloved product. This past weekend Foursquare did just that, hosting their first ever developer hackathon in New York City. We stayed all day, drank their beer, and stole lessons from the trenches.
Location-based social networks are getting a lot of media attention and many businesses are experimenting with incorporating these services into their marketing mix. However, will these services truly go mainstream? Some have questioned whether LBS provide true business value for brands.