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Microsoft Quietly Debuts New Social Network, So.cl

News updates all day from your Fast Company editors.READ MORE

Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement

Larry Page recently called Google+ the company's "social spine." But a new report from RJ Metrics shows that the average public post there receives less than one +1. Just how weak is this spine?READ MORE

3 Ways To Work Smarter Using Google+ Hangouts

No, for real. It might lack the buzz of Facebook, but it's a powerful productivity tool. READ MORE

3 Ways That Google Is Searching To Secure Its Future

A new commenting platform, an enhanced Google+, and a higher-profile Play are all in the mix. What does this mean for the Google we know and use?READ MORE

Romney Campaign: Square "Could Be Huge," And Other Digital Trends In Politics

Zac Moffatt, digital director for the Romney campaign, talks shop on Square, Instagram, Twitter, and the "On-Demanders."READ MORE

Foursquare, Google, And The Search Schism Of 2012

Earlier this week, Google launched Search+. The new features heavily promote content from Google+, the company's social network, at the top of its search results, all but turning the search engine into a massive advertisement--a big no-no if you've been paying any attention to Google's antitrust hearings. READ MORE

The Power Potential Of Google+ Pages For Businesses

Google moves another step deeper into Facebook territory with the launch of Pages for businesses. Someday, Facebook will launch "timeline" for brand pages. And both launches will really matter. But most important will be the difference Google+ pages can make for brands and businesses if Google can only get it done right.READ MORE

Google's Search For Better Branding At Tonight's GOP Debate On Fox

Google might have been in Washington yesterday for a less voluntary reason, but tonight the search giant happily enters the political arena to co-host the "Fox News-Google" GOP debate, minus Google+.READ MORE

Why the Navy Likes Google+

The United States Navy is considering embracing Google+ for communicating with sailors and the greater public. The reason, it seems, mostly has to do with Facebook's counterintuitive security settings.READ MORE

Skype's Acquisition of GroupMe Gives Microsoft A Social Life

Skype plans to acquire popular group-messaging service GroupMe for a rumored $85 million. But more important than how GroupMe will benefit Skype is how it will benefit Microsoft, which is in the process of acquiring Skype for $8.5 billion.READ MORE

5 Steps To Get Your Business Ready For Mastering Google+

B2B companies have traditionally been laggards in social media. But the recent launch of Google+ -- which will eventually be available for business use -- has the potential to hugely transform the way B2B companies engage online. Here's how to prepare. READ MORE

Google Plus, Pseudonyms & Activists

Google Plus' stringent real-names-only policy appears to be hurting the new social networking site's popularity among activists worldwide. Will Google ever change their approach?READ MORE

Little Kim, Nicki Minaj, and why Google+ just may work.......

What do Nicki Minaj, Little Kim and Google Plus have in common?READ MORE

8 Ways To Build Your Personal Learning Network With Twitter, Google Plus, And More

Lifelong learning is a must for any career. But in the long run, no one learns alone. We Your "Personal Learning Network," or PLN, is the group of people who feed your learning head. In a true PLN, you’re a contributor, not just a consumer. Here's how to get yours up and rolling. READ MORE

The Complete Entrepreneurs Guide to Google+

Response to Google+, the new social networking platform from Google, has ranged from excitement to groans from people already overwhelmed with too much social media activity. If you haven't yet gotten on Google+, or haven't started really exploring the platform, here's what you need to know.READ MORE

Curated Social Media Comes Of Age During Oslo Attacks

Professionally edited new media feeds kept concerned citizens informed, without having to sift through an unfiltered global reaction.READ MORE

Google: Google+ Doesn't Mean The End Of Buzz, Orkut (Yet)

With the success of Google+, the company must eventually decide what to do with Buzz and Orkut--either shut them down and port their users, or risk creating a fragmented social ecosystem.READ MORE

Do Social Networks Really Compete? Google+ Vs. LinkedIn, Round One

Eric Schmidt maintains Google Plus isn't in competition with other social networks; LinkedIn's Jeff Weiner isn't convinced the two can coexist. Who's right?READ MORE