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Google Latitude

Google’s Marissa Mayer Talks Location Strategy

The longtime VP tells us how a simple call for a pizza delivery influences the company's thinking on local products and searching. READ»

Will Location-Based Services Ever Go Mainstream? Opportunities Beyond the Location Checkin

Location-based social networks are getting a lot of media attention and many businesses are experimenting with incorporating these services into their marketing mix. However, will these services truly go mainstream? Some have questioned whether LBS provide true business value for brands.READ»

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Google Location History Traces Your Steps, Knows Where You've Been

Google just launched a new element of Latitude that traces your steps and provides data gleaned from that. How much time do you spend on your couch? Latitude knows.READ»

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Why App Stores Are Not the Business Model for the 21st Century

Apple's App Store has been a runaway success, but Farhad Manjoo warns its growing rank of copycats that it's not the business model for the 21st century.READ»

Loopt Sneaks Background Multitasking Into Its iPhone App

Loopt, the location-based friend-finder, has just snuck an amazing little bonus feature into its iPhone app: It works in the background. As Apple detractors are fond of pointing out: The iPhone can't do this. What's happening?READ»

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Android vs. iPhone: Which Has the Better Google Maps?

Yesterday, Google announced, via the Google Mobile Blog, a host of updates to Google Maps for its Android operating system, bringing some features up to par with Maps for the iPhone while bringing some all-new features to the table ...READ»

How Sony And Google Can Beat Amazon at the E-Book Game (Hint: Not With Out-of-Print Books)

Sony and Google joined forces today to tackle the Amazon Kindle, the current king of e-books...by releasing half a million out-of-print books for the Sony E-Reader from Google's Book Search library. Will it be an effective ...READ»

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Google Latitude Makes History

Yesterday Google [GOOG] announced a nifty mapping feature called Latitude, soon to be available for every major mobile phone platform that supports Google Maps. Latitude keeps track of your friends like so many tagged woodland ...READ»