Fast Company iPad edition promotion

google instant

How The BBC Is Quietly, Confidently Shaping The Future Of TV

The BBC's iPlayer tech is an international treasure for watching BBC shows on demand online. Now it's been launched as a new app--for TVs.READ MORE

The Potential Downsides Of Google's New Faster-Than-Instant Results

Google unveiled plans to make Net searches lighting quick with Instant Pages. This is possible only because Google's "very confident that we know what search results you want." Sure, you'll shave five seconds or so off all your searches--but it's not without some complexities. READ MORE

The Google Instant Blacklist: Why Google Censors BitTorrent, Not Pirate Bay, Xunlei

“Just like our search algorithms, our auto-complete removals are imperfect and change regularly,” a Google spokesperson says. “It’s an imperfect solution.”READ MORE

Google Instant Scores 98% Adoption Rate, 2% Opt-Out

There was plenty of virtual hand-wringing when the results-as-you-type search feature launched. Now? Not so much. What changed? READ MORE

Top Google Engineer: Google Instant Has No Brand Bias

Noticed how the Instant results tend to focus on brand names like Amazon and Target when you start typing? Top Google search engineer Amit Singhal puts lingering rumors to rest on that: it's just math.READ MORE

Google Sales Director on Google Instant's "Brand Bias"

The search giant denies that default big-name search results are bad for small businesses--and brings a small business owner along to prove it. READ MORE

How Google Instant's New Rules Turn a Sneeze Into Ad Impressions

Analytics guru Dr. Sid Shah discusses how the search giant has quietly and massively changed the online ad game again--in favor of big brands. READ MORE

The Side-Effects of Google Instant

In trying to match the speed of your mind, the search giant just gave its servers up to 20 times more work. That's not great for its energy bill or its carbon footprint. And all those seconds you'll save on searching? You're likely to spend them on Google anyway. READ MORE

Google Instant: Where All the Slutskys At?

Google Instant not only shaves seconds off search queries, it adds instant morals to everyone's search. Plus, it's a total Dick Butkus-blocker.READ MORE

Train Your Fingers: How to Get the Most Out of Google Instant

Google Instant promises to save you up to 5 seconds every time you search the Web, but you'll only see those savings if you know how to take advantage of its new real-time mind-reading. Here are the must-know keyboard shortcuts for ...READ MORE

Google Gets Psychic With Google Instant

Who needs to think when Google can do it for you? That seems to be the premise of Google Instant, a "search enhancement" rolled out by Google this morning.READ MORE