Beyond doing well, the most progressive brands are making doing good a core strategy. They are living their values. But what does it actually mean to be good in today’s market? And how do you get there?
I'll admit that I don't understand a lick about fantasy sports: So you get together with your friends and invent make-believe teams? Then you trade your players in such a way that you effectively rip off your buddies? And you have to pay money for the privilege? What's the difference between that and, say, playing Barbies? I mean, on the one hand, you have a pastime in which lonely children make playthings of little plastic human simulacra. On the other, you have something that doesn't involve Derek Jeter.
The design concept above, by San Francisco-based Renee Walker, recently won Rethink the Food Label, a competition that asked designers to make the health info on packaged goods easier to understand. Mounted by the UC Berkeley j-school’s News21 program and Good magazine — with powerhouse jurors, including "liberal foodie intellectual" Michael Pollan and anti-sugar crusader Robert Lustig — the contest isn’t part of any official push to revamp packaging but could serve up a heaping of inspiration to the FDA, which is in the process of revising the national nutrition label.
Valentine's Day is the perfect time to ask: What's love for? The age-old answer, of course, has been marriage. (And the purpose of marriage, of course, is to produce kids.)
This infographic from GOOD and the Pew Research Center blows that truism to bits. Simply put, marriage is increasingly irrelevant to the choices that people make with their partners, whether that's living together, raising kids, or generally living happily ever after.
As GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.