To fail may be human, but for a company to fail at customer service these days may well be disaster.
You may remember when I mentioned a Citibank ad last week in a post about features versus benefits in advertising.
Their print ad was spot-on when it spoke about how Citibank fit into
their customers’ lives (plus, who can resist a cute puppy?).
I admit I used to poo-poo Seth Godin. In my business, that’s akin to
snubbing Jesus. But I never understood why so many marketers loved his
writing. I’d read Seth’s blog, caught him on several podcasts, and read his articles, but I didn’t get him until today.