Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of...
To fail may be human, but for a company to fail at customer service these days may well be disaster. You may remember when I...
I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood why so many marketers loved...
