God

How Apple And Gucci Tickle Your "God Spot"

BY Martin Lindstrom | 05-26-2011 | 1:53 PM | DESIGN

And how other brands could get messianic in their message and convert consumers to acolytes. READ MORE›

Monetizing The Rapture

BY David Zax | 05-20-2011 | 9:50 AM | CAREERS

The idea of rapture is more complicated than your garden-variety Doomsday. Since billions of sinners and non-believers will be left behind on the now God-forsaken Earth, we'll have to deal with--and take economic advantage of--everything that the faithful who were vacuumed up into heaven left behind.READ MORE›