Apple recently tightened control of its app store by enforcing a hard-nosed rule preventing application developers from selling products within their own apps without paying 30% of the proceeds. All e-book publishers, for instance, must, in effect, hand over 30% of their earnings, or be banished to the world of Web applications. There have been grumblings by publishers about developing Web-only experiences, but I’m hoping Apple’s latest move will motivate them to do just that.
Last March, I poked fun at Verizon Fios’s antiquated implementation of remote control use, television interface design, use of widgets, and blatant lack of thought regarding how today's audiences actually watch television and consume day-to-day content. Then I received a call from Verizon.
Meet Margie. She’s 36, married, and works as a career counselor at a professional school. With two boys, ages 7 and 10, Margie’s mornings are hectic. After a quick breakfast, she loads the boys and her gym bag in the car. From the car, Margie does a quick check of the family calendar to make sure the boys have everything they need for the day. While her younger son runs back inside for his cleats, Margie orders pastries to pick up as a treat for her morning staff meeting and maps the route between the boys’ school and the pastry shop.
My wife and I are like a lot of couples: She loves to shop. I don’t. I’m just not a shopping guy. At least, I didn’t used to be. But this come-find-me-at-the-Apple-store-when-you’re-done guy has a secret:
I love shopping on my iPad.
This is not something that I expected. I bought my iPad because I was eager to get my hands on the device and figure out how it might change the way people work, communicate, and interact with computers. Honest. After all of this time using the tablet I’m now sure of one thing: The iPad will change the way people shop.
Giovanni Calabro has an uncanny knack for hitting upon hot issues in the interactive design world. But what he brings to the site is more than his innate sense of media, tech and design: Giovanni is the ultimate user advocate.