Mobile devices are moving audiences and advertisers away from the television set. But can they also help bring them back? Zeebox's second-screen solution makes live programming more fun and potentially more profitable.
Peel, the app that learns your television tastes and turns your iPhone in a remote control, launched with the aim of creating a next-generation TV guide. "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing."
Once upon a time it was uncommon for households to have more than one television. Those days are long gone. Now not only do we need several TVs but tablets and smartphones while watching, too. How many screens is too many? A new VH1, Spreecast union could yield an answer.
Today, MTV launched the WatchWith iPhone app, a service designed to drive network engagement through social sharing, photos and video, rewards, blog posts, and more. It's part of an aggressive push by the network to capture the "second screen experience," an industry term used to describe the smartphones and tablets people turn to alongside TV.