In 1982, before crowdfunding sites like Kickstarter existed, George Lois, an adman in New York City, was already experimenting with consumers' ability to demand that a product make it to the marketplace. The product was MTV. The experiment was a slogan that helped define a generation, "I Want My MTV."
Whether you're Sergey Brin or an unknown entrepreneur, deadlines are difficult. That's why you need a simple, tough approach, like the one used by George Lois, the legendary ad man and designer. His way? "Don't be a pus--." . . . here's where the blue streak starts.
For the legendary designer, there's no better recipe for failure than having too many cooks in the kitchen. (Yes, you are meant to think about Andy Warhol drowning in a can of Campbell's Tomato Soup at this point.)
Exclusive: George Lois, the ad man behind the original "I want my MTV" campaign weighs in on the new logo. "The visuals they're using now are of those silly reality TV people, instead of talent like David Bowie."
The documentary Art & Copy, the advertising documentary about the industry's creative greats and the campaigns that made them will have its New York premiere at IFC on Tuesday, May 5 as part of the One Club's Creative Week.
In the wake of Mad Men's Season Two finale, legendary profanity-spewing ad man George Lois checks in with his own take on the golden age of Madison Avenue. (Hint: he thinks it ain't the same these days.)