Catherine Sloan's recent story, "Why Every Social Media Manager Should Be Under 25," generated a tsunami of feedback, the overwhelming majority of it negative. But the implications of the rapidly increasing rate of change in technology are much broader.
They thrive, you thrive: Millennials are driven to connect, collaborate, and create, and can be some of your company's best assets for innovation. But many are averse to working for large corporations—and many companies, in turn, don't know how to work with them.
The only brands that survive will be the ones that are successful in marketing to Generation Y—too bad the agencies, the media, and the client organizations are all run by baby boomers who don't seem to get it (yet).
New research from Pew highlights the high civic enthusiasm of social media users. When the scramble for Facebook fans is exhausted, the study suggests, LinkedIn could become the new political battleground.
Fewer than 9% of eligible voters who belong to the Gen Y demographic chose to vote on November 2. This is an extraordinarily low turnout for a generation poised to replace the dominant Boomers in size and social clout. Increasingly, Gen Y is shaping Americas cultural and economic future. But will it also shape the country’s politics? Which is the anomaly: the very large Gen Y turnout for Barack Obama in the 2008 Presidential election or the tiny turnout in the 2010 mid-term elections for Congress?