general mills

General Mills Wants Your Ideas For Its Next Cereal Game And Cake App

General Mills is moving its open innovation efforts to the digital world. With G-WIN Digital, the food company is looking for your gaming and mobile ideas.READ»

A Street View-Style Tour Of National Parks Hiking Trails, Courtesy Of Nature Valley

To create Trail View, granola bar makers Nature Valley and McCann Erickson sent a ragtag team of creatives and developers on a 45-day hike to get couch potatoes interested in the real thing and raise awareness of the national parks' plight.READ»

How Marc Belton's Online Communities Are Boosting Boomer Health

Marc Belton is boosting boomers' health by creating engaging and interactive communities online.READ»

• Fast Talk: Marc Hottenroth
• Fast Talk: Pete Guard

How Do You Make Your Business Ideas Concrete? Look to Hamburger Helper

What can a Kleiner Perkins VC pitch, and Hamburger Helper from General Mills, tell you about how to make your ideas tangible and real? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from "Made to Stick" (2007) by Fast Company columnists Dan and Chip Heath. READ»

General Mills Ditches Dirty Palm Oil

Sinar Mas, the now notorious purveyor of palm oil, just lost another customer.READ»

Green Giants: Early Progress From Four Walmart Sustainability Consortium Members

Early progress from four Walmart Sustainability Consortium membersREAD»

• Will Walmart’s “Sustainability Index” Actually Work?

Making Nice: The Stops and Starts of Advertising for a Cause

The stops and starts of pausing for a causeREAD»

• Made To Stick: An Arms Race of Goodness

How Accurate are Newsweek's Green Company Rankings?

Newsweek magazine just announced its first annual Green Rankings of America's 500 largest corporations--a highly subjective list considering the myriad factors that go into a company's overall sustainability So how well do the ...READ»

How Safe is Food Packaging?

After Nalgene was accused of putting Bisphenol A (BPA)--a chemical linked to breast cancer and early puberty-- in its water bottles, the embarrassed company quickly stopped using it. But Nalgene is far from the only company to use ...READ»