Part II: The Ugly
Tuesday, in Part I we discussed The Good side of Customer Care, using Godaddy as an example of the Good, and a couple of Canadian wireless carriers exemplifying the Bad. Today we talk UGLY.
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I thought I had a marketing death-match for you. I had it all plotted out: Mitch Joel versus Hobson & Holtz. Battle of the marketing giants!But, like so much that starts out grandiose in the mind, the premise quickly whimpered and ...READ»
To fail may be human, but for a company to fail at customer service these days may well be disaster.
You may remember when I mentioned a Citibank ad last week in a post about features versus benefits in advertising.
Their ...READ»
