Millennials are less likely than older counterparts to say work-life fit is a priority at work, even as they are derided as lazy by older generations. Maybe if we all updated our language beyond "balance," we'd all find better ways of working.
Gen Y notoriously rallies for movements and startups they love. Here's how to get on their radar and stay there for good, from Fuck Cancer founder Yael Cohen, one of Fast Company's 100 Most Creative People in Business.
What happens when Boomers raise children? You get Gen Y—the most privileged, preened, and over-encouraged generation we've ever seen—and one deserving of the most gentle of smackdowns, which will only help them find their true way.
Steve Cannon, newly minted CEO of Mercedes-Benz USA, got his leadership skills from his time spent in fatigues. Though you won't find him telling staff to drop and give him 20, he is leading a charge into new tech territory and looking for a few good Gen Y customers to buy into the heritage brand.
The only brands that survive will be the ones that are successful in marketing to Generation Y—too bad the agencies, the media, and the client organizations are all run by baby boomers who don't seem to get it (yet).