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Gen-Y

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Generation Y Is Born To Startup

There’s a fundamental difference between the rebels of the past and today: Generation Y are born entrepreneurs.READ»

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How Millennials Are an Untrapped Treasure for Business

Everywhere I turn, articles, conversations, and presentations reaffirm my belief that we need to move past the intergenerational finger-pointing and harness the good, albeit different, approaches to work and life that the Millennial generation offers.READ»

The Most Effective Marketing Technique for new Start-Ups

The goal of any start-up company is to get people to try their products. After all, no mater how many advertisements you run or how great of a viral marketing campaign you have planned, the basic problem that people haven’t tried your products and services still exists. You simply do not have an established brand name.READ»

Why Your Start-Up Needs Texting

As new technology gains widespread publicity among the general public, the business applications it has grows immensely. A clear cut example of this is the recent popularity of text messaging. A recent survey showed that teenagers in America were sending and receiving as much as an average of 80 text messages a day. Hence, it is no surprise that businesses from restaurants to retail establishments are trying to find ways to integrate this technology into their business practices and marketing plans.READ»

Long Term Impact of Cutting Prices

Anytime sales are low, it is the entrepreneur’s natural instinct to find creative ways to boost sales. When all else fails, small business owners are often faced with the choice of bearing the cost of decreased sales until consumer shopping picks up again, or cut prices to incentivize sales.READ»

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Gen Y Entrepreneurs: Here Are the First Steps to Starting Your Own Business

While some people decide to dive head first into entrepreneurship, others feel more comfortable dipping in a toe, then an ankle, then a knee before swimming solo. The choice is very personal and depends on your experience, finances and overall comfort with risk.READ»