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INNOVATION   |  Comment

Inside Xtranormal's Budding Do-It-Yourself Movie Empire

Writers are flocking to Xtranormal, a company whose free text-to-movie technology lets users convert their words into animated video.READ»

GNOMON   |  Comment

Close-Up on Hollywood's Creature Teacher

Visual-effects guru Alex Alvarez builds the film industry's hottest new talents, one geek at a time.READ»

MARKETING   |  Comment

Did HBO's 'True Blood' Campaign Achieve Immortality or Just Plain Suck?

Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ»

INSURANCE   |  Comment

Who Gets "It"? Travelers Insurance Does

I was in a car accident a few weeks ago, and like everyone that has that misfortune, I also was not looking forward to dealing with the insurance company. A little damage to the cars, but I tweaked my neck. All is well but I ...READ»