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How To Make Your Business Successful For FREE: Lessons From Nonprofits

Your company is slashing its budget and reducing staff. Nonetheless, you want to enhance your brand and motivate your employees. Look no further than the nonprofit sector for solutions. And, best of all, Nancy Lublin has pulled all ...READ»

What’s a Duck to Do?

Pre-1992, even loyal customers struggled to recall the insurance company’s name - the “American Family Life Assurance Company.” But today, customer and non-customers alike, indeed anyone in the U.S. or Japan who watches ...READ»

Don’t Be A Chicken Little: Rosetta Stone Knows The Sky Isn’t Falling

The market has fallen two weeks in a row and the analysts are already running around like Chicken Little. While it is so tempting to get caught up in these daily dramas, it is also short-sighted. Consider, for example, the case of ...READ»

Letter From the Editor: The Best Rivalry in Business, Refreshed

When you're in the media business, you worry about the cost -- and the risk -- of creating a new product from scratch each time. Movies, music, magazines: We all share the same challenge. In comparison, the idea of creating the same ...READ»

Don't Let Your Product Get Booed

Every night from June to August, we watched as town hall meetings erupted into screaming matches. On September 9, South Carolina Republican Rep. Joe Wilson yelled "You lie!” at President Obama during his speech to a joint session ...READ»

Create A New Category – Build A Profitable Niche

On Wednesday I started an examination of an investment strategy firm that specializes in microfinance, Minlam Asset Management. As I interviewed one of Minlam’s founders, Mike Hokenson, I noticed a reoccurring theme that I see ...READ»

iFive: GM and Chrysler to Get Bailed Out Again, Peter Chernin Meets Peter Griffin, and Amazon-Digg? in Today's Innovation News

While you were sleeping, innovation plotted its comeback. Here's today's innovation news: President Obama's auto task force appears ready to keep GM and Chrysler afloat with more bailout loans, pending concessions from ...READ»

Blend Categories To Create New Ones

Yesterday I began my review of EnlightenNext magazine and its conscious evolution from a newsletter to a mainstream, glossy publication. EnlightenNext is packed with in-depth articles ranging from business and politics to spirituality ...READ»

The Wired Of The Spiritual World – EnlightenNext Magazine Has Evolved

I was in my office sorting through mail after a week away from town when I unwrapped a magazine I never ordered. In my hand, it felt like a FastCompany magazine. It was thick, with heavy paper and bright graphics. But when I flipped ...READ»

Footballers in Tights Flog SoBe Water for Super Bowl [video]

What does it take to convince NFL superstars like Patriots All-Pro offensive lineman Matt Light (6 ft. 4inches, 305 pounds), New York Giants’s 274 pound defensive end Justin Tuck, and Baltimore Ravens's 250 pound tackle Ray Lewis ...READ»