With JCPenney's recent transformation, it's clear the department store has taken some bright ideas from Apple, and learned a thing or two from mistakes by Gap. READ»
The former head of Chrome Bags, Bayard Winthrop, thinks he can build a menswear brand to rival Gap and J.Crew by skipping the brick-and-mortar route.READ»
Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper. READ»
Moving On
A recent flurry of high-profile departures leaves uncertainty hanging over three companies and their former execs:
Christina Norman, whom we covered in our November issue, was dismissed from her post as CEO of the ...READ»
Visa is trying out a low-tech location-based offers system with Gap that doesn't require check-ins or even a smartphone. It's clever, but basically is a testing ground for the coming wave of NFC purchases.READ»
How the design association is advocating on behalf of designers in government, business, and society--plus how AIGA helped Gap rethink their disastrous crowdsourced logo idea.READ»
Ah, a new year, and a new chance for tired, lagging brands to redeem themselves to consumers. Last year was a good year for many companies to step out with new identities. Just run through our slideshow of 2010's best brand redesigns. ...READ»
Thanks to Gap's face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year. Still, it’s a damn shame, because the past 12 months have witnessed a raft ...READ»
Some ad campaigns have been passing over models and celebrities in favor of a new hot commodity: tech entrepreneurs. When did entrepreneurship--especially at nerdy start-ups--become sexy?READ»
When Gap partnered with Facebook Places last week to reward customers with free jeans for check-ins, the promotion quickly caught the public's attention. But was the partnership a success?READ»
Fast Company took a trip to Gap today not just to upgrade our denim wardrobe, but to "check in" on how the company's Facebook partnership was panning out.READ»
After an outpouring of hatred for Gap's new logo, the company has announced that they're squashing the design. This is perhaps the largest logo backtrack of recent memory -- followed only by Tropicana's disastrous rebranding. Which ...READ»
About the same time as the much-maligned new Gap logo made its infamous debut, the logo also launched a (very, very unofficial) Twitter account of its own. Going by the name of @GapLogo, (s)he makes quips about the new look, such as: ...READ»
[We're still waiting from a response from Gap. We'll let you know when we hear back.—Ed.]
The logo police came out in forces last night as American clothing company Gap -- Is it just Gap? I'm still calling it The Gap -- unveiled ...READ»
Rock 'n' roll mouthwash aside, if ever a product was made for music, it is denim. The latest bunk-up between jeans and musicians is courtesy of Levi's, which has paired with a bunch of monster artists for its Levi's Pioneer ...READ»
Asked at Fast Company's Most Creative People event last week about how she asks others to take risks, (RED) CEO Susan Smith Ellis offered a one-word answer.
"Nerve," said Ellis, who was featured as #25 on our Most Creative ...READ»
The partner at AdamsMorioka will lead us on a trip through his voluminous archives of visual inspiration this week. And he promises, for the most part, to behave.READ»
