Visa is trying out a low-tech location-based offers system with Gap that doesn't require check-ins or even a smartphone. It's clever, but basically is a testing ground for the coming wave of NFC purchases.
Ah, a new year, and a new chance for tired, lagging brands to redeem themselves to consumers. Last year was a good year for many companies to step out with new identities. Just run through our slideshow of 2010's best brand redesigns. But in that same slideshow, you'll also spot the two biggest stinkers: United/Continental's crappy merger that ditched eons of design history, and of course, the ill-fated Gap disaster. How does a brand move its identity forward without alienating longtime fans or — maybe worse — the design community?
Thanks to Gap's face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year. Still, it’s a damn shame, because the past 12 months have witnessed a raft of branding innovations, from a classed-up packaging concept for Tang to logos that morph across the full spectrum of modern-day media. Here, we’ve compiled eight of the best branding schemes we saw this year. (And, in the interest of objective journalism, we’ve also thrown in a couple that make us want to barf.)