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Scenarios for the Future of Brands

Here's the last scenario. I will add a few more elements if people are interested. As I said at the start, this work is a collaboration between myself, Wayde Bull and Oliver Freeman. Personal Fortress: Personal Fortress is a world ...READ»

Scenarios for the Future of Brands

Moreism: This is the familiar world of consumerism and self-indulgence where status remains a key – and unapologetic - driver. It is a world of celebrities and status brands that are envied and copied by followers worldwide. It is ...READ»

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Scenarios for the Future of Brands

I've just found 30-minutes (in was on the floor by my feet) so here's some detail on the individual scenarios. Enoughism: In Enoughism people are alarmed about the health of the planet and especially the pervasive influence of ...READ»

Scenarios for the Future of Brands

In these times of rampant uncertainty looking forwards has become something of a necessity. What will life be like in 2020 for a new generation experiencing the impact of such things as climate change, biotechnology and virtual ...READ»