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Kenan Samms

Scenarios for the Future of Brands

Here's the last scenario. I will add a few more elements if people are interested. As I said at the start, this work is a collaboration between myself, Wayde Bull and Oliver Freeman. Personal Fortress: Personal Fortress is a world ...READ»

Kenan Samms

Scenarios for the Future of Brands

Moreism: This is the familiar world of consumerism and self-indulgence where status remains a key – and unapologetic - driver. It is a world of celebrities and status brands that are envied and copied by followers worldwide. It is ...READ»

Kenan Samms

Scenarios for the Future of Brands

I've just found 30-minutes (in was on the floor by my feet) so here's some detail on the individual scenarios. Enoughism: In Enoughism people are alarmed about the health of the planet and especially the pervasive influence of ...READ»

Kenan Samms
BRANDS   |  Comment

Scenarios for the Future of Brands

In these times of rampant uncertainty looking forwards has become something of a necessity. What will life be like in 2020 for a new generation experiencing the impact of such things as climate change, biotechnology and virtual ...READ»

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