The FLOTUS, dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, and TBD-er won the Internet the day she joined the tweeting masses. You can, too, by mastering an increasingly important tool, without making a tool of yourself.
Use the #ComedyFest hashtag and you'll be able to see Vines, video clips, and all the online jokes you can cope with. It's a win-win for both protagonists, the idea being to promote Comedy Central as more than just a TV channel, and Twitter as more than just 140 characters.
Are we in the Second Great Dot-Com Bubble, or has the Internet Economy actually just become . . . the economy? With tech bloggers suddenly morphing into venture capitalists and social/mobile/geo-located/gamified startups springing up left and right, it's hard not to want to join in the fun.