Raising money is hard. And when you’re relatively new to the process, it’s easy to be confused by the process. But fund raising is, above all, a sale—pure and simple. The sooner you understand that the sooner you can plan your campaign.
Fundraising is a tough name for one of the most important, and sensitive, ways to engage people. Raising funds for your venture really isn't about the money. If you want to be successful in this money business, focus on people, not funds.