fuelosophy

Ideo's Roshi Givechi Offers Six Ways to Make Energy Conservation Electrifiying

When Roshi Givechi first came to Ideo from Microsoft she thought she had made a mistake. The famously human-centered firm wasn't giving her many opportunities to design for real people. "I thought, is this for me?" she ...READ»

• Ideo's David Kelley on "Design Thinking"