Every day, in your tweets and Facebook updates, you're giving testament to all the things that you love--whether it's hungover owls, terrifying Asian Ronald McDonalds, or drinking Four Loko. Usually, only your friends can decipher all that, and generate a profile of who you are, and what you care about.
Now imagine instead that a web app could do all that.
Once it was an "energy drink," now it's a "caffeinated alcoholic beverage." Oh, and it doesn't have an official Facebook page anymore. One of the founders of Phusion Projects defends his controversial "blackout in a can."