Every day, in your tweets and Facebook updates, you're giving testament to all the things that you love—whether it's hungover owls, terrifying Asian Ronald McDonalds, or drinking Four Loko. Usually, only your friends can decipher all that, and generate a profile of who you are, and what you care about.
Once it was an "energy drink," now it's a "caffeinated alcoholic beverage." Oh, and it doesn't have an official Facebook page anymore. One of the founders of Phusion Projects defends his controversial "blackout in a can."