A new survey by Forrester tracking U.S. consumer activity has revealed that the Net has caught up with TV as a pastime. Not that TV has lost any hold on us -- both suck 13 hours of our time a week on average. Here's why that means big things for Web-based TV.READ»
Watching TV on your laptop while chatting with friends, HD and 3-D TV ... U.K. viewing habits are changing rapidly, according to a Cisco/Forrester survey. Should TV providers be worried?READ»
According to Forrester Research, tablet PC sales will overtake netbook sales by 2012. But Forrester also predicted just 1.2 million iPads will sell in 2010. On what alternative universe data is conclusion based?Forrester's Research, ...READ»
Forrester Research senior analyst Jeremiah Owyang is emerging as social media's expert on online communities for companies struggling with changes. He talks about how communities happen and why a great many companies will miss the new ...READ»
Looks like we're not the only ones ranting about lackluster Super Bowl ads. According to a new study from Forrester and the Association of National Advertisers, the majority of TV ad buyers (62 percent) say they think their ...READ»
I’ve had a little case of writer’s block this week, so I started with the basics: I read the definition of “marketing” in Wikipedia.
The impetus of this was a comment I wrote on a recent Brazen Careerist article
in ...READ»
Social networks are all the rage and many of my posts at OnlineMarketerBlog recommend social tools for businesses. However, there are potential pitfalls to consider before you facilitate interaction between customers and your ...READ»
Last week, a lot of you read my guest post about the ROI (return on investment) of social media.
There is no doubt that social media is changing the ways people
interact online and hence, the way companies communicate with ...READ»
