Pandora's Tim Westergren and MOG's David Hyman agree that automobiles are slow, fractured, and generally a pain the tailpipe for web-powered services like theirs. And yet there's nowhere they'd rather be. Here's why.
It's challenging enough to design a single effective interface for a product or application. Now, driven by technological advances and rising consumer expectations, a growing number of products can present multiple methods for interaction, at least under certain contexts.
BMW was one of the first car manufacturers to integrate the iPod into its car designs. It was also one of the first to integrate the iPhone. Keeping with that love of all things Apple, BMW is planning to introduce integration with the iPad at the 2010 Paris Motor Show.
Ford and Google have just made things a whole lot easier for the directionally impaired with the "Send to SYNC" service--a feature that allows drivers to beam directions from Google Maps to Ford SYNC-enabled vehicles.