football madness

Adidas: We're Beating Nike in the World Cup Brand War

BY Kit Eaton | 06-22-2010 | 8:15 AM | INNOVATION

Nike may be tooting its horn about the brand awareness buzz it's stirring up as part of the World Cup, but Adidas has just fired back in the war of words with some hard figures: Its sales will near $2 billion from soccer in 2010 ...READ MORE›