RSS

focus groups

Annette Lode

Customer feedback and the quest for continuous improvement

If you’re in a customer-focused business (and really, who isn’t?), you’re always looking for feedback. How was their experience when they entered your store? Were they able to easily navigate your website? Wal Mart (who knew ...READ»

middle finger

Focus Groups: It's Like Saying the F-Word to Creatives

We all use the f-word. But knowing how and why to use it can make all the difference in the creative process.READ»

kids-computer5

Why Designers Need to Focus on Focus Groups

The design team can play an important role in research and focus group testing.READ»

Syndicate content