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Fission Strategy

Cheryl Contee, founder of Fission Strategy

Oxfam, Greenpeace, the ACLU, MomsRising -- nonprofits and grassroot groups big and small have tapped Cheryl Contee to apply tech solutions to the activist arena.READ»

Using Social Media to Go From David to Goliath: Greenpeace at CES 2009

Non-profit organizations usually have smaller budgets than for-profit corporations. And often, their staff is smaller too. It's for this reason that many nonprofits have embraced online outreach and engagement. Social media in ...READ»

New Studies Provide Insight Into Twitter Tweeters

Recently a couple of studies all about Twitter usage were released. This is great news to all of us working in the social media field who previously had mostly case studies and empirical experience to guide organizations in best ...READ»

Turbocharging Your Twitter Power--6 Rules for the Road

I counsel a lot of people both formally as a consultant and in my private life informally about Twitter. I hear from folks who say they're not interested: "I don't want to know what people are having for breakfast!" My response is ...READ»

The Death of the Digital Divide--Or a New One?

Is it premature to toll the bells for the death of the digital divide? I've been speaking to corporations and nonprofits for several years now, citing various statistics such as those found at eMarketer, which is a great source for ...READ»

I Am Mommy, Hear Me Roar

I just got back from BlogHer, the largest gathering of female bloggers in America. It's the 5th year of the conference and has grown from a scrappy, homegrown, volunteer effort to a nationally renowned, corporate-sponsored ...READ»