Femme Den

Masters of Design - What's Your Morning Routine?

At our Masters of Design event Wednesday night at the Chelsea Art Museum, we caught up with some of our expert design bloggers to find out how some of the most creative minds in the business start their day.  Video by Anne ...READ»

Design in Action

The Femme Den points to an array of products that smartly and subtly consider women in their design.READ»

• Separate. And Equal: Femme Den
• Femme Den's Five Tenets of Designing for Women

Femme Den's Five Tenets of Designing for Women

1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save ...READ»

• Separate. And Equal: Femme Den
• Femme Den's Five Tenets of Designing for Women

Forget "Shrink It and Pink It": the Femme Den Unleashed

Boobs. The Femme Den talks about them easily and often -- and about the challenges they present to designers. Backpack makers don't seem to have a clue what to do about boobs. Ditto designers of unisex hospital scrubs, famous for their gaping V-necks. "One surgeon told me there wasn't a woman at the hospital whose boobs he hadn't seen," says Femme Den member Whitney Hopkins.READ»

• Femme Den's Five Tenets of Designing for Women
• Design in Action

Examining Design Values: Warm, Cold, or Just Right

How products can hit a sweet spot between traditionally female (Warm) and male (Cold) values.READ»

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Designing for Gender, When One Or Both Parties Reap the Rewards

The most successful products are designed for one sex but embraced by both.READ»

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How Companies Can Woo Women With Design

When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs.
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• The Femme Den blog

Hunter vs. Gatherer: Gender Differences on the Mind

Most of us are only aware of obvious physical or behavioral attributes that differ between genders. But our differences run deeper--to the way we think, the way we act, and to our primitive desires.READ»

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Why Designers Need to Talk About Sex

It's about time the design industry got serious about gender differences.READ»

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Introducing the Femme Den: Going Beyond "Shrink it and Pink it"

If you have to moderate a panel discussion about sex, Las Vegas is probably the best place on the planet to do it. So last January, I splashed on a little Shalimar, hiked up my fishnets, and headed over to a back hall at the ...READ»

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Welcoming Guest Blogger Tom Dair: To Design Smart, Keep It Simple

Smart Design is, well, one of the smartest design shops we know. You may not know the firm by name, but you certainly know its products: OXO Good Grips kitchen tools, Hewlett Packard Photo Printers, Ford's "Smart Gauge" for hybrid ...READ»