[This is the fourth post in a series by Smart Design. Click here to read the introduction. -- Ed.]
Last week, I wrote about how to evoke personality through design to help satisfy the contradictory, natural preferences in each ...READ»
[This is the second post in a series by Smart Design. Click here to read the introduction and here to read the first post. -- Ed.]
To connect with women, companies often create separate “women only” products. This can have ...READ»
[This is the first post in a series by Smart Design. Click here to read the introduction. -- Ed.]
The tagline of a Dos Equis ad reads, “Approach women like you do wild animals, with caution and a soothing voice.” I have to ...READ»
[This is the introduction to a new series by Smart Design. For the first post, click here. -- Ed.]
“Girls like dolls and pink. Boys like fire trucks and blue.” The differences were obvious to the five-year-old who recently ...READ»
At our Masters of Design event Wednesday night at the Chelsea Art Museum, we caught up with some of our expert design bloggers to find out how some of the most creative minds in the business start their day. Video by Anne ...READ»
1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save ...READ»
Boobs. The Femme Den talks about them easily and often -- and about the challenges they present to designers. Backpack makers don't seem to have a clue what to do about boobs. Ditto designers of unisex hospital scrubs, famous for their gaping V-necks. "One surgeon told me there wasn't a woman at the hospital whose boobs he hadn't seen," says Femme Den member Whitney Hopkins.READ»
When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs. READ»
Most of us are only aware of obvious physical or behavioral attributes that differ between genders. But our differences run deeper--to the way we think, the way we act, and to our primitive desires.READ»
If you have to moderate a panel discussion about sex, Las
Vegas is probably the best place on the planet to do it. So last January, I splashed on a little
Shalimar, hiked up my fishnets, and headed over to a back hall at the ...READ»
Smart Design is, well, one of the smartest design shops we know. You may not know the firm by name, but you certainly know its products: OXO Good Grips kitchen tools, Hewlett Packard Photo Printers, Ford's "Smart Gauge" for hybrid ...READ»
