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Smile at Your Competitors to Gain Market Share

We like to view the world in black and white, good and bad, friend and foe. But as industry lines blur, such clear distinctions become even more difficult to see within our complex reality. This creates an opportunity for those ...READ»

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Are Bloggers Dsplacing Traditional Media? FedEx Case Study

FedEx went after influential bloggers to disseminate a new corporate strategy. What are the implications of the short shrift they gave to traditional journalists?READ»