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Editor's Letter: What Obama and Shaun White Have in Common

When we decided to put Barack Obama on our cover early last year, he was trailing well behind Hillary Clinton in the polls. We were cautioned by magazine insiders about the risk, but by the time our article was finished and hit ...READ»

Kenan Samms

Scenarios for the Future of Brands

Here's the last scenario. I will add a few more elements if people are interested. As I said at the start, this work is a collaboration between myself, Wayde Bull and Oliver Freeman. Personal Fortress: Personal Fortress is a world ...READ»

Kenan Samms

Scenarios for the Future of Brands

Moreism: This is the familiar world of consumerism and self-indulgence where status remains a key – and unapologetic - driver. It is a world of celebrities and status brands that are envied and copied by followers worldwide. It is ...READ»

Kenan Samms
BRANDS   |  Comment

Scenarios for the Future of Brands

Smart Planet: This is a world where people are fully aware of climate concerns and other worries but have a belief in science, human ingenuity and the power of free markets to sort everything out. It is a world of radical ...READ»

Kenan Samms
BRANDS   |  Comment

Scenarios for the Future of Brands

In these times of rampant uncertainty looking forwards has become something of a necessity. What will life be like in 2020 for a new generation experiencing the impact of such things as climate change, biotechnology and virtual ...READ»

Kenan Samms
2009 TRENDS   |  Comment

2009 Trends Map

People keep asking me for a roadmap for next year so here it is! http://nowandnext.com/PDF/trend_blend_2009_map.pdfREAD»

Kenan Samms
AGEING   |  Comment

The Elephant in the Board Room

I’ve just been reading some nifty new stuff by Tom Peters. One of the big trends that I keep telling people about - but to almost no effect - is ageing. Fortunately Tom gets it. Here are a handful of statistics from his book on ...READ»

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