As other retailers struggle with slipping sales, branding problems, and public relations controversies--or, in some cases, all three--an opportunity emerges for the once-venerable company. Brand strategist David Brier of DBD International shows how they can seize it.
With the boom in online and tablet video, the next five years will give videographers more opportunities than ever. Here are the first steps to help you capitalize on this trend or make a career pivot into video.
At least that approach seems to be working for Scott Dorsey, CEO of ExactTarget. His software company takes care to house its global offices in architecturally significant buildings that make employees feel good while working.
Reports To: Senior Manager of Digital Advertising Operations
Title: Associate Coordinator of Digital Advertising Operations
Office: New York
Essential Duties and Responsibilities:
Primary purpose of this position is to accurately traffic all Mansueto Ventures sold interactive campaigns with an emphasis on display, text links and video advertising on Inc. & Fast Company properties to help maximize revenue .
Includes, but is not limited to:
- Maintaining and communicating technical specs to sales, clients and agencies